Welcome Deano!

Axis Wake Research (@AxisWake) in the USA and Australia are welcoming Dean Smith to their Factory Pro Team with this new little intro video.

Deano joined the Axis Wake Team back in April and just finished spending a few days with the Axis Factory Crew on the lake shreddin' behind the A22. Meet Dean Smith, his style of riding and his A22. He's good people and we're happy to have him on a board with Axis!

Tags: Axis Wake Research | A22 | Dean Smith | Team Axis | Australia | wakeboarder | pro | wakeboarding | Factory Pro Team | wakeboard boat

Axis A22 Wins Award Down Under

The Axis Wake (@AxisWake) A22 wakeboard boat was honored with the 2011 Imported Ski Boat Award from WA Marine in Australia. This photo features Lou Sloot from Axis Wake Dealer Bonney's Park Ski Shop accepting the coveted award.

Designed to showcase the best marine product on offer in the Australian state of Western Australia. This is why the award entitled "Import" because the Axis Wake Research of Australia builds boats in the state of Victoria.

WA Marine wrote this about the 2011 award. "The Imported Ski Boat winner for 2011is no surprise to any enthusiasts. The Axis A22is a beautifully finished boat which is suitable for the whole family. The unique bow design has overcome the problem of water over the bow, so often experienced in ski boats and the accessories such as a wetsuit warming tray and great storage, make it a very competitive vessel amongst its peers. With a fully adjustable helm chair, substantial stowage, good ballasting and easy engine access this is a deserved winner. Sean Reid Managing Director of the Breakwater to present the award to Lou Sloot from Bonney’s Park Ski Shop."

The WA Marine Awards are organised by the Boating Industry Association of Western Australia with sponsorship from the Department of Commerce. Each of the individual category awards are sponsored by interested agencies or business from within and outside the marine industry. The awards have been in place for the past five years and are designed to showcase the best marine product on offer in the state.

Congratulations to Bonney's Park Ski Shop and Axis Wake Research Australia!

Tags: Axis Wake Research | A22 | WA Marine | Australia | Bonney's Park Ski Shop | Axis Wake Research Dealer | wakeboard boat | award | ski boat | Western Australia

Axis USA & Australia Team Up to Sign Wakeboarder Dean Smith

Axis Wake Research (@AxisWake) welcomes the free-riding, massive air professional Australian wakeboarder Dean Smith (@DeanwSmith) to the team. Check out the video Alliance Wake Magazine put together of Dean shreddin behind the A22.

Axis Wake Research in the USA and Australia are welcoming Dean Smith to their Factory Pro Team because just like Axis wake boats, he is all about charging hard and doing it with style. Smith wanted a boat that would allow him to take his “go big or go home,” attitude into every riding session as well as every competition. It’s this approach that earned the Australian Pro the 2010 WWA Men’s Wakeboard World Championship title. A fun, unassuming guy, Smith has the heart of a lion and conducts himself with true professionalism. Together with his massive tricks and free-riding style, Smith’s character makes him a perfect fit for Axis Wake Research. Smith rides and lives each day to the fullest and that’s how these boats perform; like today is your best day on the water. Axis is proud to call Deano, as he is affectionately known, a member of the family.

When asked about his new team, this is how Smith responded, "I couldn't be happier on joining the Axis team! It is a company that shares that same passion about wakeboarding as I do, and is moving in a positive direction in the process.” Smith continued, “Having Randall and Keith as team mates is also a huge factor for me. Having 2 of the most innovative riders in world on the same team is a huge honor, and will only push me with my own riding. I'm looking forward to the 2011 season!”

On the pro wakeboard scene since 2004, Smith is no stranger to the podium. He has inflicted years of domination on the Australian Pro Wakeboard Tour. In 2010 he won the hearts of wake fans around the world by becoming the WWA Men’s Wakeboard World Champ. This underdog’s success is proof that if you want it bad enough and train hard enough victory is always within reach.

“I have so much respect for Dean’s riding, versatility and professionalism,” says David Thorpe, National Marketing Manager of Axis Wake Research Australia.

Smith is the first native Australian to earn the title of Wakeboard World Champ. He was born in Sydney in 1984 and still lives there for half of the year. He splits time between his birth place and Orlando, FL wakeboarding as much as he can on both sides of the globe. Together Axis Wake Research USA and Australia are keeping Smith in an Axis wakeboard boat whether he is Stateside or Down Under. This way Smith’s rigorous training schedule can remain just as intense no matter his location.

“Sticking to the Axis roots for pro athlete consideration, it is such a logical fit. Just like our boats, the rider’s attitude, style, and skill level must find balance. Deano has that,” explained Adam McCall, Managing Director for Axis Wake Research. “We at Axis look forward to working with Dean and seeing mutual benefit to the brand and to his riding career.”

Tags: Axis Wake Research | A22 | Dean Smith | Team Axis | Australia | wakeboarder | pro | wakeboarding | Factory Pro Team | wakeboard boat | Alliance Wake

Newspaper Article featuring Axis A22's deput in Australia

Axis Australia is a joint venture between Malibu Boats Pty Ltd based in Albury and Axis Wake Research for the USA who are committed to delivering a cost effective boat that can produce tournament style wakeboarding wakes.
The launch featured key representatives form Malibu Boats Pty Ltd including company founder and managing director Xavier West and David Thorpe national marketing and dealer development manager as well as Adam McCall managing director of Axis Wake Research which is based in Loudon, TN
A pair of stunning looking A22’s were displayed on the lake's edge at Mulwala Water Ski Club where boat dealers, Malibu Pro riders and media from around Australia inspected every nook and cranny of the new designs.

Cost Effective Wakeboard Boat Brand Makes Waves Down Under

Axis Wake Research (@AxisWake) introduced their price point wakeboard boat brand to the Australian, New Zealand and Asian markets.

The Australian & New Zealand arm of Malibu Boats, Malibu Boats Australia, announced the addition of the Axis Wake Research brand and the specific A22 to their domestically-manufactured model line-up Thursday, April 29, 2010 at the Mulwala Water Ski Club in New South Wales, Australia. Two Axis A22 wake boats were unveiled to the water sports media covering the Australian and New Zealand markets. Also present were a network of boat dealers who have been given the opportunity to offer these stylish price-point wake boats, which have been making an impressive splash in the States. A handful of Malibu’s Professional Riders got in on the A22 unveiling action as well. All had a chance to closely inspect the boat, the wakes, and the styling in person, while they got them out on the water.

Check out the Axis Wake Research Australia Launch Photos on Flickr.

The A22 Australian unveiling was hosted by the Mulwala Water Ski Club. Along with the media, dealers and pro riders the Axis A22 introduction was attended by Malibu Boats Australia founder and Managing Director Xavier West, Marketing & Dealer Development Manager David Thorpe and Axis Wake Research Managing Director Adam McCall from USA HQ.

McCall said there were three components that set the Axis brand above all others – performance, styling and simplicity. “Its performance creates a wake shape and size that is unmatched by any other boat,” McCall said. “The styling is clearly aimed at our key demographic, who has quickly latched onto the look of this boat. Through its simplistic design and thoughtful engineering we can manage the reasonable price and maximize the total value.”

The first Australian Axis A22s are being built now in the Malibu Boats Albury, NSW state of the art facility. They will be making their way to the Axis Wake Research dealers across Australia and New Zealand in the coming months for the National Boat Show season. The Axis invasion has begun Downunder.

When asked about this new wakeboard boat brand and relationship, West had this to say, “We are excited about building a value class wakeboard boat that over delivers in the arena of big wake performance, style and low price. The brand, and specifically the A22 will stand alone in our market thanks to these characteristics and the enthusiastic group of people like Adam [McCall] and David [Thorpe] who are building the brand in the U.S and here.”

McCall discussed his views on this new partnership. “We have complete faith in Xavier [West]’s knowledge and I don’t think we could have asked for a better partner.” McCall continued, “David [Thorpe] and I have been working closely on the brands strategic launch here in Australia over the past 12 months, both of us being riders, surfers and board sport enthusiasts meant we could gel our ideas on marketing the brand.” McCall summarized, “This is a true partnership and they will be building the boats right here in Albury.”

Malibu Boats in Albury, NSW has been building Malibu USA premium quality American designed ski boats in Australia since 1995 and although the new venture will incorporate Axis Wake Research’s unique design and focus, Axis Australia is still owned, operated and manufactured by Malibu Boats Australia.

Tags: Axis Wake Research | Australia | Asia | New Zealand | boat dealers | wake boat | wakeboard boat | boat brand | water sports media | Albury NSW | Malibu Boats Australia | brand launch