Monday, June 7, 2010

Axis Style and Performance Attracts Another Free Riding Pro

Welcome, Keith Lyman | AXIS WAKE RESEARCH from JAOPRO on Vimeo.

Axis Wake Research (@AxisWake) is Keith Lyman's wake boat manufacturer of choice.

Wakeboarder Keith Lyman is going big behind an A22 as the newest member of the Axis Wake Research Pro Factory Team. Known for his unique riding style, his dedication to the sport and clean living, Lyman joins, Randall “The Vandall” Harris representing the industry’s fastest growing wakeboard boat brand. The Axis Wake Team now fuses the highest-flying, strongest style riders of the East and West Coasts into a team of professional athletes who are all about the ride and perfecting their craft. Lyman is a free riding legend and, like Harris, the embodiment of Axis Wake Research. The company is stoked to have him on board.

Check out the gallery of Keith Lyman's Axis Wake photos on the Axis Wake Research Flickr channel.

This is what Lyman had to say about the logic behind that choice. “I believe in the company, everything from the way their boats are built to their moral stance within our industry.” Lyman went on to say, “I’m stoked to see that Adam McCall [Managing Director for Axis] is an actual wakeboarder! He gets it! He is extremely switched on and has an understanding for keeping things simple! A quality that a lot of individuals and companies are seeming to stray from these days.”

Lyman believes the most important thing in life is, “staying positive and happy.” This guy may go huge behind his A22, but he is extremely grounded. Lyman prides himself on clean living and looks up to other riders who do the same.

Lyman’s list of respected, stylish, freeride mentors includes the “Who’s Who” of wakeboarding, with Ben Greenwood and Shaun Murray ranking right up there, but when we asked Lyman who has been most influential, he didn’t even blink before he answered, “Randall Harris.”

A motivating factor in Lyman’s decision to ride for Axis, his admiration of, Team Axis Pro Rider, Harris goes beyond wakeboarding. When we asked Lyman why he looks up to Vandall he responded, “Because he came from corruption to the light, as well as being unappreciated and black-balled, back in the day, to becoming one of the most respected and appreciated riders when he came back after taking a break for 2 plus years. He is the baddest rider on planet earth. He is wakeboarding.”

When Lyman had the opportunity to get behind the price-point wake boat rooted in style and performance, he was amped! Lyman said this after sessioning behind an Axis A22 for the first time, “…all I can say is WOW! It was awesome! It definitely opened my eyes and I can't wait to get one of my own!” He continued, “The wake is all around world class! It’s the way a wake should be! It’s huge, really clean, a good width and a perfect shape; great for ridin’ big or for just poppy wake to wake riding.”

Adam McCall, Managing Director of Axis Wake Research, had this to say about the newest member of the Axis Team. “The synergy with Lyman and Axis is clear. He’s a simple guy who rides because he loves it, takes every trick into the flats, and has a style all his own. His riding’s only rivaled by his positive attitude and work ethic.” McCall concluded, “He is an exciting addition to our team!”

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