Get Your Swag on With Axis Wake

Axis Wake Research (@AxisWake) just released their new line of swag. These threads are designed to represent an allegiance to the simple, but high performance, big air lifestyle without the requirement of deep pockets. Clean stylish designs meet materials built for the for wake sports at reasonable prices in the Axis Wake line of clothing. Axis Wake Swag designs also offer the recognition that comes with such a unique company and line of boats. Just like the boats, Axis Swag centers on you. Check out the new line of Axis branded merchandise today at swag.axiswake.com.

Axis Wake Swag designs are simple, but distinct with an extremely attractive look. The company’s signature sideways “A” and cross hairs says a lot within a concise framework and it is incorporated into every design. Even if you don’t own a boat yet, you’ll want to pick up some of this high quality apparel.

Instead of sporting the same brands that line the shelves at the local mall, you can turn heads by wearing a company that promotes style, simplicity, performance and price.

Adam McCall, Managing Director for Axis Wake Research, had this to say about the new swag. “Building excellent boats is our core competency. We have developed this new program in a way that allows us to focus on our core competency while still creating excitement for the Axis Wake Brand through high quality, stylish apparel. We have developed a clothing line that will give customers something to be proud to wear. In conjunction, we’ve created the Axis Ink site to bring the ideas for styling straight out of the minds of the wake market.“

This new Project Adam is referring to, Axis Ink, is a concept which is a direct carry over from the way Axis Wake Research boats are designed - for the rider, by the rider. Axis Ink will be an online location, which allows customers and wake enthusiasts to post videos, pictures, and submit artwork for use in the Axis Wake apparel line and even participate in the boat graphic designs for new Model Years. McCall went on to say, “We plan to launch Axis Ink in the coming months and we are determined to prove, in everything we do from apparel to boat design, that Axis Wake Research is directed by our customers and the ideas of the wake market.” Further details on Axis Ink will surface soon.

Tags: Axis Wake Research | Axis Wake Swag | Axis Wake Gear | Axis Wake Clothing | merchandise | clothing | threads | Axis Ink | Axis Wake Boats | wakeboarding | wakeboard boats | wake lifestyle

Axis Style and Performance Attracts Another Free Riding Pro

Welcome, Keith Lyman | AXIS WAKE RESEARCH from JAOPRO on Vimeo.

Axis Wake Research (@AxisWake) is Keith Lyman's wake boat manufacturer of choice.

Wakeboarder Keith Lyman is going big behind an A22 as the newest member of the Axis Wake Research Pro Factory Team. Known for his unique riding style, his dedication to the sport and clean living, Lyman joins, Randall “The Vandall” Harris representing the industry’s fastest growing wakeboard boat brand. The Axis Wake Team now fuses the highest-flying, strongest style riders of the East and West Coasts into a team of professional athletes who are all about the ride and perfecting their craft. Lyman is a free riding legend and, like Harris, the embodiment of Axis Wake Research. The company is stoked to have him on board.

Check out the gallery of Keith Lyman's Axis Wake photos on the Axis Wake Research Flickr channel.

This is what Lyman had to say about the logic behind that choice. “I believe in the company, everything from the way their boats are built to their moral stance within our industry.” Lyman went on to say, “I’m stoked to see that Adam McCall [Managing Director for Axis] is an actual wakeboarder! He gets it! He is extremely switched on and has an understanding for keeping things simple! A quality that a lot of individuals and companies are seeming to stray from these days.”

Lyman believes the most important thing in life is, “staying positive and happy.” This guy may go huge behind his A22, but he is extremely grounded. Lyman prides himself on clean living and looks up to other riders who do the same.

Lyman’s list of respected, stylish, freeride mentors includes the “Who’s Who” of wakeboarding, with Ben Greenwood and Shaun Murray ranking right up there, but when we asked Lyman who has been most influential, he didn’t even blink before he answered, “Randall Harris.”

A motivating factor in Lyman’s decision to ride for Axis, his admiration of, Team Axis Pro Rider, Harris goes beyond wakeboarding. When we asked Lyman why he looks up to Vandall he responded, “Because he came from corruption to the light, as well as being unappreciated and black-balled, back in the day, to becoming one of the most respected and appreciated riders when he came back after taking a break for 2 plus years. He is the baddest rider on planet earth. He is wakeboarding.”

When Lyman had the opportunity to get behind the price-point wake boat rooted in style and performance, he was amped! Lyman said this after sessioning behind an Axis A22 for the first time, “…all I can say is WOW! It was awesome! It definitely opened my eyes and I can't wait to get one of my own!” He continued, “The wake is all around world class! It’s the way a wake should be! It’s huge, really clean, a good width and a perfect shape; great for ridin’ big or for just poppy wake to wake riding.”

Adam McCall, Managing Director of Axis Wake Research, had this to say about the newest member of the Axis Team. “The synergy with Lyman and Axis is clear. He’s a simple guy who rides because he loves it, takes every trick into the flats, and has a style all his own. His riding’s only rivaled by his positive attitude and work ethic.” McCall concluded, “He is an exciting addition to our team!”

Tags: Axis Wake Research | A22 | Keith Lyman | Axis Wake Team | Randall Harris | wakeboarding | wakeboard boat | pro team

Free T-shirt with Test Drive

Test drive an Axis Wake A22 (@AxisWake) with an Indmar engine (@IndmarMarineEng) at your favorite authorized Axis/Indmar dealer, and you’ll get a free T-shirt. We figure that we can tell you about Axis Wake boat powered by Indmar, but one ride or pull from the A22 with this power plant and you'll know right away. Not only does this price-point boat offer extreme style and massive wakes, the Indmar engine at its core puts out insane performance. Visit your nearest Axis Wake Research dealer and experience the A22 with an Indmar engine on the water.

See for yourself why Indmar consistently delivers inboard technologies that outperform and outlast competitive brands. Some say it’s a passion? They say it’s not just a deep seeded passion for boating, but an obsession and a drive that good, is never enough. It’s why Indmar was the first engine manufacturer to deliver fuel injection, custom calibrated engines and the first to produce an inboard engine with a catalyzed exhaust; which is now the industry standard.

Indmar has even pulled more world records than all other inboard engine manufacturers. Their passion for water sports and obsession to be the best is at the core of everything Indmar does and it’s why boat owners consistently rank Indmar so high in ownership satisfaction. Indmar has been awarded more (CSI) Customer Satisfaction Index awards than any other inboard manufacturer.

So go on, see for yourself why Indmar is the true power leader and has sold more inboard engines than any other inboard manufacturer out there and take home a sweet Axis Wake shirt while you’re at it!

Tags: Axis Wake Research | Indmar | engines | t-shirts | marine engines | test drive | demo | Axis Dealers | world records | free shirt

Newspaper Article featuring Axis A22's deput in Australia

Axis Australia is a joint venture between Malibu Boats Pty Ltd based in Albury and Axis Wake Research for the USA who are committed to delivering a cost effective boat that can produce tournament style wakeboarding wakes.
The launch featured key representatives form Malibu Boats Pty Ltd including company founder and managing director Xavier West and David Thorpe national marketing and dealer development manager as well as Adam McCall managing director of Axis Wake Research which is based in Loudon, TN
A pair of stunning looking A22’s were displayed on the lake's edge at Mulwala Water Ski Club where boat dealers, Malibu Pro riders and media from around Australia inspected every nook and cranny of the new designs.

Cost Effective Wakeboard Boat Brand Makes Waves Down Under

Axis Wake Research (@AxisWake) introduced their price point wakeboard boat brand to the Australian, New Zealand and Asian markets.

The Australian & New Zealand arm of Malibu Boats, Malibu Boats Australia, announced the addition of the Axis Wake Research brand and the specific A22 to their domestically-manufactured model line-up Thursday, April 29, 2010 at the Mulwala Water Ski Club in New South Wales, Australia. Two Axis A22 wake boats were unveiled to the water sports media covering the Australian and New Zealand markets. Also present were a network of boat dealers who have been given the opportunity to offer these stylish price-point wake boats, which have been making an impressive splash in the States. A handful of Malibu’s Professional Riders got in on the A22 unveiling action as well. All had a chance to closely inspect the boat, the wakes, and the styling in person, while they got them out on the water.

Check out the Axis Wake Research Australia Launch Photos on Flickr.

The A22 Australian unveiling was hosted by the Mulwala Water Ski Club. Along with the media, dealers and pro riders the Axis A22 introduction was attended by Malibu Boats Australia founder and Managing Director Xavier West, Marketing & Dealer Development Manager David Thorpe and Axis Wake Research Managing Director Adam McCall from USA HQ.

McCall said there were three components that set the Axis brand above all others – performance, styling and simplicity. “Its performance creates a wake shape and size that is unmatched by any other boat,” McCall said. “The styling is clearly aimed at our key demographic, who has quickly latched onto the look of this boat. Through its simplistic design and thoughtful engineering we can manage the reasonable price and maximize the total value.”

The first Australian Axis A22s are being built now in the Malibu Boats Albury, NSW state of the art facility. They will be making their way to the Axis Wake Research dealers across Australia and New Zealand in the coming months for the National Boat Show season. The Axis invasion has begun Downunder.

When asked about this new wakeboard boat brand and relationship, West had this to say, “We are excited about building a value class wakeboard boat that over delivers in the arena of big wake performance, style and low price. The brand, and specifically the A22 will stand alone in our market thanks to these characteristics and the enthusiastic group of people like Adam [McCall] and David [Thorpe] who are building the brand in the U.S and here.”

McCall discussed his views on this new partnership. “We have complete faith in Xavier [West]’s knowledge and I don’t think we could have asked for a better partner.” McCall continued, “David [Thorpe] and I have been working closely on the brands strategic launch here in Australia over the past 12 months, both of us being riders, surfers and board sport enthusiasts meant we could gel our ideas on marketing the brand.” McCall summarized, “This is a true partnership and they will be building the boats right here in Albury.”

Malibu Boats in Albury, NSW has been building Malibu USA premium quality American designed ski boats in Australia since 1995 and although the new venture will incorporate Axis Wake Research’s unique design and focus, Axis Australia is still owned, operated and manufactured by Malibu Boats Australia.

Tags: Axis Wake Research | Australia | Asia | New Zealand | boat dealers | wake boat | wakeboard boat | boat brand | water sports media | Albury NSW | Malibu Boats Australia | brand launch

Axis, You Got Me!

Check out this cool email Axis Wake (@AxisWake) received from Mark Klein this morning.

After 29 years of racing motocross I decided it was time to switch gears so I went out and bought a new wakeboard boat in 2007. 375 hours later on the hour meter... I have been toying with the idea of getting a new model year wakeboard boat.

Countless hours behind the keyboard has yielded one thing. You GOT ME! I’m in, I want an Axis A22. I have to hand it to your marketing department and their relentless progression of utilizing all the latest web technologies to get the word out.

Living in upstate New York we have a plethora of fresh water lakes to shred that we cram 100’s of hours behind the wheel and rope each summer in our short 5 month New York summers. Can't wait to get my hands on an Axis A22!

Thanks for your time and a huge JOB WELL DONE!

Best of luck to you and your team. If you ever find yourself in upstate NY and looking for some buttery water to shred, look me up!

Sincerely
Mark Klein

Thanks for the email Mark! Keep shreddin' man and we hope to see you in an A22 soon!

Tags: Axis Wake Research | A22 | Mark Klein | New York | Upstate New York | wakeboard boat | wakeboarding | butter water

Axis Wake 2010 Drive N' Ride Demo Days

Axis Wake Research (@AxisWake) Dealers are hosting Drive N' Ride Demo Days across North America this spring. Bring your family, your buddies and your gear to test the 2010 A22 from Axis. The pride-swelling style of the A22 is noticeable in any photo and the low price can be quoted even over the phone, but the wakes and handling have to be experienced to be believed. Visit the Axis Drive N' Ride Demo Day near you and put the Axis Wake claims of big, fun surfing and boarding wakes to the test. As Axis Pro Team Rider Randall "The Vandall" Harris says, "You won't be let down!"

If you don't see your nearest Axis Dealer on this list please e-mail Axis.

Date: 3/27/10
Dealer: Central Texas Water Sports, Austin, TX
Location: Hula Hut, Lake Austin
Details:11am-3pm Wakeboarding by appointment only.
E-mail: rob@ctws.us
Phone: 512-244-9777

Date: 5/1/10
Dealer: Active Water Sports, West Linn, OR
Location: 10th Street Boat Launch
Details:10am-4pm Bring your gear or demo some new gear from the Pro Shop. Call ahead to reserve your spot in the boat.
E-mail: Greg Waters greg@activeh2o.com
Phone: 503-490-5778

Date: 5/1/10
Dealer: Central Texas Water Sports, Austin, TX
Location: Hula Hut, Lake Austin
Details:11am-4pm Wakeboarding by appointment only.
E-mail: rob@ctws.us
Phone: 512-244-9777

Date: 5/1/10
Dealer: Stucky & Grimes Xtreme, Cabot, AR
Location: Hot Springs, Arkansas at Powerboats Inc boat dock
Details: 9am - 8pm Everyone is invited to bring their gear and ride. Pro Shops will be set up to sell and demo gear.
E-mail: stuckeysxtreme@yahoo.com
Phone: 501-982-8818

Date: 5/1/10
Dealer: Morse Lake Inboards, Cicero, IN
Location: On Geist Reservoir at Bella Vita Ristorante, 11699 Fall Creek Rd, Indianapolis, In 46256
Details: 11AM to 4PM, Axis A22 in water, wakeboarding by appointment
E-mail: service@morselakeinboards.com
Phone: 317-984-7004 x1

Date: 5/1/10
Dealer: Tinus Marine, Oconomowoc, WI
Location: Weissgerber's Golden Mast Inn, Okauchee Lake, WI
Details: 10am to 4pm. There will be wakeboard exhibitions form our Promo riders and refreshments!!
E-mail: tim@tinusmarine.com
Phone: 262-567-7533

Date: 5/1/10
Dealer: Tommy's Slalom Shop, Denver, CO
Location: Soda Lake Denver, CO  
Details: 10am to 3pm Come enjoy a grilled hot dog with The Axis factory Rep Mark Gibbs!!!
E-mail: brian@gettommys.com
Phone: 303-455-3091

Date: 5/1/10 - 5/2/10
Dealer: Coldwater Lake Marina, Coldwater Lake, MI
Location: Coldwater Lake, MI
Details: May 1st 10am to 4pm. May 2nd 12pm to 4pm.
E-mail: info@coldwaterlakemarina.com
Phone: 517-238-2777

Date: 5/1/10
Dealer: Boat Country, Escalon, Ca
Location: Discovery Bay, CA at the Marina/Drystack
Details: May 1st 11am to 5pm Come drive and ride behind the Axis A22 with Boat Country. The boats will be in the water near the gas dock. Appointments will be given priority, but not required.
E-mail: brent@boatcountryUSA.com
Phone: 209-838-2628


Date: 5/1/10
Dealer: Lake Hopatcong Marine, Lake Hopatcong, NJ
Location: Lake Hopatcong Marine
Details: May 1st 10am to 3pm. Bring your wakeboard to check out the huge wake behind a 2010 Malibu Waksetter LSV!
E-mail: ryan@sanbarmarina.com
Phone: 973-663-3977 ext.606

Date: 5/15/10
Dealer: Liquid Sports Marine, Orlando, FL
Location: Liquid Sports Marine
Details: May 15th 10am to 4pm. Demo's are by Appointment only, please contact Dave at the contact info provided. Refreshments and hot dogs will be served. Bring your boards and ride!!
E-mail: dave@liquidsportsmarine.com
Phone: 866-644-7719

Date: 5/22/10
Dealer: Active Water Sports, West Linn, OR
Location: 10th Street Boat Launch
Details:10am-4pm Bring your gear or demo some new gear from the Pro Shop. Call ahead to reserve your spot in the boat.
E-mail: Greg Waters greg@activeh2o.com
Phone: 503-490-5778

Date: 5/22/10 & 5/23/10
Dealer: Minnesota Inboard Water Sports, Excelsior, MN
Location: Lake Minnetonka, 685 Excelsior Blvd
Details: 18th Annual Dare To Compare from 11am – 4pm.
E-mail: Joe Mueller sales@mninboard.com
Phone: 952-474-1742

Date: 6/12/10
Dealer: Sundown Sport & Marine, Richland, WA
Location: Richland "Mud Hole"
Details: 10am to 4pm We have the "Liquid Force" arsenal of products to try out on the water behind a Malibu Wakesetter. This will be a lot of fun, so bring all your friends and lets make this a great event!
E-mail: Tyler Prince tylerp@sundownsportandmarine.com
Phone: 509 - 783 - 1649


This list will be updated as additional Drive N' Ride Demo Day information becomes available.

Tags: Axis Wake Research | A22 | boat demo | boat test | test drive | test ride | Drive N Ride | Demo Days | wakeboard boat | big wakes | wakeboarding | wakesurfing | Axis Dealers | boat dealers | Randall Harris